GOOGLE ADS (formerly Google Ad-words) is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.
If you’re willing to spend any amount of money on ads to reach your target audience, then you’d better spend it on Google, with over 246 million unique visitors, 3.5 billion daily interactions.
Before we begin, make sure you follow these tips:
- Don’t spend a lot of money. Set a fixed budget.
- Don’t over-complicate things. Keep it simple.
- Be patient.
With Google ads you (the advertiser) pay per click (PPC) or per impression (CPM) on an ad, You can get in front of customers when they’re searching for businesses like yours on Google Search and Maps and the best thing is you only pay for results, like clicks to your website or calls to your business.
How to Advertise using Google Ads in Nigeria
- LOG INTO GOOGLE ADs
- SET YOUR BUDGET
You can use Google’s Keyword Planner tool to see how much the suggested bids are for your ad, ensure to set your daily budget right in your Google Ad account
It’s not guaranteed that you will pay that amount every day (especially if no one is clicking on your ad).
- SET YOUR TARGET AUDIENCE
This is VERY important for your ad, you have to make sure that your ad only shows when people search for the keyword you are bidding on so as to save you money and increase your conversion rate.
Make sure you set your Target Audience to either:
- Network i.e. (Google Search results page/Google Content sites)
- SET ACCURATE KEYWORDS
You know when you search on Google; Google gives you results according to the keywords in your query. So make sure you set the right and accurate keywords inclined to your business/products or service you offer.
Of course Google will suggest keywords for you to use based on your website/business or service you offer and will also show you a list of popular keywords.
For example, when you type pizza on Google, you definitely will get Dominos amongst the top results.
- WRITE YOUR AD
The final step is writing your ad. You will need to write two headlines and a description— so make sure your ad is concise and straight to the point.
Google will not allow you to input more characters than are allowed, so you cannot go over character limits.
You’ll need to deposit some funds into the account so that Google can publish your ads.
WRITE an eye-catching and appealing ad that draws people to click!
List of the Bank that allow Mastercard on Google ads in Nigeria
- GT Bank
- First Bank
- Access Bank
- Diamond Bank
- Zenith Bank
- Wema Bank
- Access Bank
Online advertising can go a long way towards helping you get new customers, especially since you can target your ad to your desired audience and target a particular area, You’d be surprise how marketing online can bring a crazy turnover for your business in a very short span.